CHALLENGE:

Once a year, the client releases its technical portfolio consisting of more than one thousand projects and services. “Presenting our company’s portfolio clearly and in a way that’s fresh and appealing to our market is a challenge year after year, said the marketing communications manager. “Our centerpiece is a 12-14 page color brochure, with information replicated on our website,” she added.

SOLUTION:

The client has used the services of Lawren Communications for the last three years to develop their flagship brochure. “Lawren Communications, working together with the graphic designer, develops a new theme each year that ties into our overall corporate message. Her copy is on the mark and well received internally by management, which is appreciated, since the brochure is always on a fast track to completion.”

As part of the project, Lawren also worked with marketing managers heading up different market sectors to highlight successful technical applications and time-critical projects, as well as accurately describe sector programs. “Celia takes the initiative to deal with whomever she needs to deal with to get the job done on time and on budget,” said the manager.